BS BA in International Marketing

The main objective of the Bachelor of Business Administration in International Marketing program is to educate students to become successful and strategic international marketing professionals capable of understanding and managing the demands of today’s global business environment. Our curriculum is designed to bring the student to the real world of marketing: frame it in its relevant environment and fundamental aspects, in order to develop the student’s capacity to generate business ideas and solutions to identify and satisfy consumer needs in a global context.

The program has been structured including the following components: (i) General Education (30 credit hours); (ii) business core (30 credit hours);(iii) major courses (51 credit hours); (iv) Areas of Concentration (9 credit hours).The Bachelor of Business Administration in International Marketing program prepares professionals for a career in Marketing with a foundation in principles of business such as finance, statistics, accounting, management and more. It covers general business principles and marketing practices in order to prepare the students in a career in the field. Students develop skills in problem solving, marketing processes, decision making and marketing decision making. The program is comprised of 40 courses and a total of 120 credits

Analytical and Data Processing Skills

Advanced Statistics
Price Setting
Data Science
Forecasting

Human Behavioral Understanding Skills

Human Sciences
Science of Happiness
Ethnography applied to marketing
Psychology of persuasion

Innovation and Entrepreneurship Skills

New product development
Development of consumer experiences
Digital innovation process
Personal brand building

Latest Generation Technology Adoption Skills

Artificial Intelligence
Digital Marketing
Machine Learning
Digital Platform Strategies

Designing high-level decision making processes

Dynamics of socio-technical systems
Brand architecture and development
Content Marketing
Data Visualization

GENERAL EDUCATION – REQUIRED (9 courses: 27 credits)

Course Number	Course Title	Clock Hours	Pre-Requisites
ENG 0101	English Composition I	3	(1)
COM 1001	Principles of Communication	3	None
PHI 1010	Introduction to philosophy and Ethics	3
PHI 1013	Fundamentals of Logic and Critical thinking	3	None
PSY 1010	Fundamentals of Human Behavior	3	None
MAC 1105	College Mathematics	3	MAC 1105
ECO 1013	Principles of Macroeconomics	3	MAC 1105
ECO 1028	Principles of Microeconomics	3	MAC 1105
SYA 1100	Fundamentals of Research Methodology	3	None
LDR 1010	Fundamentals of Leadership	3	None
HUM 1105	Spirituality and The Science of Happiness	3	None
EGS 1041	Tecnology, Humans and Society	3	None
BSC 1005	General Education Biology	3	None
EVR 1001	Introduction to Environmental Science	3	None
ISM 2210	Principles of Project Management	3	None
MAR 2023	Fundamentals of Marketing	3	None
MAN 4602	Fundamentals of International Business	3	None
ACG 2130	Financial Accounting	3	None
STA 3112	Lineal Statistics and Modeling	3	MAC 1105
MAR 3303	Sales Management	3	MAC 1105
MAN 3301	HR Management	3	MAC 1105
ACG 3071	Managerial Accounting	3	PSY 1010
TRA 3321	Global Supply Chain Management	3	ACG 2130
MAR 3237	Strategic Pricings	3	PSY 1010, ECO 1028
MAR 3411	Personal Branding	3	MAR 2023
STA 3343	Multivariate Statistics	3	STA 3112
MAR 3615	Marketing Analytics and Decision Making	3	MAR 2023, STA 3112
MAR 3503	Cross Cultural Consumer Behavior	3	PSY 1010, MAR 2023, MAN 4602
MAR 3101	Digital Marketing and Social Media	3	MAR 2023
MAN 4633	International Strategy and Diversification	3	MAN 4602
MAR 3803	Insights and Marketing Intelligence	3	MAR 3503
MAR 4330	Brand Architecture and Developmen	3	MAR 3503, COM 1001
MAN 4054	Strategic Innovation and New Product Development	3	MAR 3803
MAN 4236	International Business Simulation	3	MAR 4403
MAN 4206	Systems Dynamics and Problem Solving	3	None
CAP 4630	Introduction to Artificial Intelligence and Machine Learning	3	None
MAR 4424	International Marketing	3	MAR 3803
MAR 4613	Marketing Research Project	3	MAR 4424, ISM 2210, SYA 1100, STA 3343
ISM 4420	Introduction to Modeling	3	STA 3112
ISM 4422	Data Visualization and Communication	3	ISM 4420
ISM 4423	Forecasting	3	ISM 4420
ENT 4420	Digital Business Models	3	MAR 3101
ENT 4422	Digital Entrepreneurship Process	3	ENT 4420
ENT 4423	Platform Strategies	3	ENT 4422
MAR 4420	Innovating Consumer Experiences/Journey	3	MAN 4054
MAR 4422	Platform Strategies	3	COM 4110
MAR 4423	Psychology of Persuasion	3	PSY 1010

COURSE TITLE: ENGLISH COMPOSITION I

CODE: ENG0101

The curricular experience of English Composition I pertains to the area of General Education; its nature is theoretical and practical, and it is a required course. It is designed to develop skills and competence in writing prose compositions, reading, and listening. The student will learn to compose essays and other works using various methods of development.

COURSE TITLE: PRINCIPLES OF COMMUNICATION

CODE: COM 1001

This course will introduce communication principles, common communication practices, and a selection of theories to better understand the communication transactions. It includes an overview of communication as a process along with basic principles and theories. Subsequent units in the course examine specific applications of human communication applied to personal and professional life. These include interpersonal communication, small group communication, decision-making, and organizational communication

INTRODUCTION TO PHILOSOPHY AND ETHICS

CODE: PHI1010

This course will introduce contemporary philosophical writings, such as the nature of truth and knowledge, mind and body, freedom, and determinism, right and wrong, and the existence of God. It includes the philosophical study of morality, including the theory of right and wrong behavior, the theory of value (goodness and badness), and the theory of virtue and vice.

Course title: FUNDAMENTALS OF LOGIC AND CRITICAL THINKING

CODE: PHI 1013

This course will introduce you to critical thinking, informal logic, and a small amount of formal logic. The emphasis is on learning how to think effectively. The course touches upon a wide range of reasoning skills, from verbal argument analysis to formal logic, visual and statistical reasoning, scientific methodology, and creative thinking.

Course title: FUNDAMENTALS OF HUMAN BEHAVIOR

CODE: PSY 1010

This course introduces the history of behavioral psychology, common psychological behavioral problems, their evolution, and way to recondition behavior. This course introduces students to the fundamental principles of behavior analysis, like classical conditioning and operant conditioning and what it takes to establish new habits.

Course title: COLLEGE MATHEMATICS

CODE: MAC 1105

Topics in mathematics that every college student needs to know to process, evaluate, and understand the numerical and graphical information in our society. Applications of mathematics in problem solving, finance, probability, statistics, geometry, population growth.

Course title: PRINCIPLES OF MACROECONOMICS

CODE: ECO 1013

An instructional program that describes the systematics study of the production, conservation, and allocation of resources in conditions of scarcity, together with the organizational frameworks related to these processes. Includes instruction in economic theory, micro- and macro- economics, comparative economic systems, money and banking systems, international economics, quantitative analytical methods, and applications to specific industries and public policy issues.

Course title: PRINCIPLES OF MICROECONOMICS

CODE: ECO 1028

Students will be exposed to the principles that apply to the functions of individual economic decision-makers by using principles and models to describe economic situations and predict and explain outcomes with graphs, charts, and data as they explore concepts like scarcity and markets; costs, benefits, and marginal analysis; production choices and behavior; and market inefficiency and public policy.

Course title: FUNDAMENTALS OF RESEARCH METHODOLOGY

CODE: SYA 1100

The primary objective of this course is to develop a research orientation among the students and to acquaint them with fundamentals of research methods. Specifically, the course aims at introducing them to the basic concepts used in research and to scientific social research methods and their approach. It includes discussions on sampling techniques, research designs and techniques of analysis.

Course title: FUNDAMENTALS OF LEADERSHIP

CODE: LDR 1010

This course explores the nature and challenge of leadership in a wide variety of settings and for a wide range of purposes. It reviews classical thinking on leadership; compares analytical perspectives on leadership; defines leadership and management and explains why both are necessary and important, how they differ and how they resemble each other; sheds light on the ambiguity and confusion around leadership and tyranny; looks at successful leadership in dozens of contexts; offers a multi-stage process for understanding and planning the work of leadership.

Course title: SPIRITUALITY AND THE SCIENCE OF HAPPINESS

CODE: HUM 1105

This course provides different ways to boost satisfaction, engagement, and collaboration. Complementing the approach of increasing your emotional intelligence and your ability to connect with others is the design of strategies to increase your resilience and spiritual competence in the pursuit of your integral wellness

Course title: TECHNOLOGY, HUMANS, AND SOCIETY

CODE: EGS 1041

The course examines technology development and its impact on cultures, politics, and human life to envision appropriate use of technology for a sustainable future through global learning approaches.

Course title: GENERAL EDUCATION BIOLOGY

CODE: BSC 1005

Elementary general biology involving cells, organisms, genetics, evolution, ecology, and behavior.

Course title: INTRODUCTION TO ENVIRONMENTAL SCIENCE

CODE: EVR 1001

A survey of basic chemical, biological, and physical principles of environmental science and ecology and the application of these principles to current political, scientific, and economic issues

Course title: PRINCIPLES OF PROJECT MANAGEMENT

CODE: ISM 2210

This course develops the competencies and skills for planning and controlling projects and understanding interpersonal issues that drive successful project outcomes. Focusing on the introduction of new products and processes, it examines the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a project manager.

Course title: PRINCIPLES OF MANAGEMENT

CODE: MAN 2020

The fundamental management tasks some of which are decision making, supervision, strategy formulation, effective communications, organization, leadership, and ethical interactions are developed and discussed starting with the concepts of the behavioral sciences.

Course title: FUNDAMENTALS OF MARKETING

CODE: MAR 2023

This course should provide an introductory overview of the comprehensive field of marketing. The concepts, terminology, methodology and structures explored in this course should provide a basis on which to build further expertise in the student’s particular field of study. Specific competencies developed in other disciplines are drawn together in this course as students critically analyze and view of the comprehensive field of marketing.

Course title: FUNDAMENTALS OF INTERNATIONAL BUSINESS

CODE: MAN 4602

This course deals with the applications of mathematical, statistical, and research concepts to business, economics, finance, and management problems. Courses include statistical applications in business; business research; operations research; management science; and mathematical programming for research

Course title: FINANCIAL ACCOUNTING

CODE: ACG 2130

Provides a basic understanding of the general purpose of accounting procedures and financial statements. Explores double-entry accounting methods, financial ratios, basic financial reporting and the link between figures and decisions

Course title: LINEAL STATISTICS AND MODELING

CODE: STA 3112

Students will identify key elements of sales team’s success oriented towards driving organization’s revenue through a sales manager role whether in a business-tobusiness (B2B) or a business-to-consumer (B2C) setting. Students will explore characteristics of exceptional sales managers, and learn tools on how to effectively coach, train, and lead a highly effective sales organization

Course title: HR MANAGEMENT

CODE: MAN 3301

Students will get exposed to the elements of the HR function (e.g. – recruitment, selection, training, and development, etc.) and be familiar with each element’s key concepts & terminology. As well, the students will appreciate the importance of human resource management as a field of study and as a central management function

Course title:MANAGERIAL ACCOUNTING

CODE: ACG 3071

The course emphasizes the use of accounting information by managers within the organization and by shareholders, lenders, and other outside parties. Basic accounting terms and concepts, and the language of financial management are presented as well as the essentials of the accounting process.

Course title: GLOBAL SUPPLY CHAIN MANAGEMENT

CODE: TRA 3321

This course provides insight into the role of Supply Chain Management in linking the functions and business entities responsible for the exchange of goods, services, and information to complete the business transaction from supplier’s supplier to customer’s customer in an international context . The course focuses on managing the flow of materials, goods, services, information and cash via the processes, technologies, and facilities that link primary supplier through to ultimate customers

Course title: INTRODUCTION TO TRANSPORTATION & LOGISTICS

CODE: SCM 3001

This course deals with the role of logistics in the economy and the organization. Topics explored are customer service, logistics information systems, inventory management, material management and supply chain management. The objective is to explore the full scope of the transportation plant and its services as a necessary preparation to efficient use of the transportation system.

Course title: INTERNATIONAL TRADE: RULES AND REGULATIONS

CODE: BUL 3461

The study and interpretation of US customs regulations, classification of merchandise, application of tariff rules, duty free treatment, special classes of 96 merchandise, importing and exporting, liquidation inspection, search and seizure, fines, and penalties.

Course title: CAPACITY PLANNING

CODE: TRA 3151

Introduction to the management of operations in manufacturing and service organizations using the framework of value chain management. The course integrates global and sustainability perspectives into the value chain and its processes

Course title: WAREHOUSE OPERATIONS

CODE: SCM 3221

This course will enable students to understand the various functions involved in the operation of a warehouse. Key elements include: the role of warehousing in the supply chain, storage and handling techniques, performance metrics, customer service considerations, and safety concerns across various types of distribution facilities.

Course title: TRANSPORTATION AND DISTRIBUTION

CODE: SCM 3270

This course explores the role and importance of transportation in the distribution of goods. The course focuses on the infrastructure of the freight transportation system, modes of transportation, transportation regulations, and public policies. Stu-dents study carrier cost structures, operating characteristics, and policy regulations regarding each of the transportation modes.

Course title: PRINCIPLES OF TRANSPORTATION

CODE: TRA 3010

This course deals with the role of logistics in the economy and the organization. Topics explored are customer service, logistics information systems, inventory management, materials management, and supply chain management. The objective is to explore the full scope of the transportation plant and its services as a necessary preparation to efficient use of the transportation system.

Course title: LOGISTICS AND SUPPLY CHAIN TECHNOLOGY

CODE: TRA 3011

This course provides an overview of logistics and supply chain topics that include career pathways, cost effectiveness, professional communication, regulatory compliance, transportation systems, physical logistics environment, and effective product handling.

Course title: FUNDAMENTALS OF TRANSPORTATION SECURITY

CODE: TRA 3013

The primary focus of this course is on security in all modes of public transportation. Students will study the governmental organizations responsible for the security of people and property while being transported by air, rail, marine, or on highways, as well as the federal regulations governing security in these modes of transportation. Specific subjects discussed include the federal regulations governing all modes of transportation, the role of safety and security program managers, airport security, air carrier security, foreign and indirect air carrier security, cargo security, transportation of dangerous goods, and the role of security-oriented technology.

Course title: TRANSPORTATION AND TRAFFIC MANAGEMENT

CODE: TRA 3034

This course covers developments leading to national and federal regulations, division of territories, official descriptions, etc. Students will learn the scope of authority of territorial associations, factors controlling traffic flows, basic governing classification rules, principals of freight rates and tariffs, and elements of rate making.

Course title: LOGISTICS MANAGEMENT

CODE: SCM 3202

The course deals with design and management of distribution networks in global markets. Topics cover logistics, transportation, inventory, regulatory issues, reverse logistics, within the context of supply chains. Emerging technologies are discussed.

Course title: TRANSPORTATION PUBLIC POLICY, LAW, AND REGULATIONS

CODE: BUS4351

Students will learn the transportation regulatory environment including the various levels of government regulations. Review of security, environmental requirements, regulatory research and labor laws are also covered.

Course title: INTERNATIONAL LOGISTICS AND TRANSPORTATION

CODE: TRA 4702

International logistics concerns the flow of materials into, through and out of the international corporation as it relates to materials management, storage, inventory locations, physical distribution, and documentation. This course will emphasize international transportation infrastructure and modes such as ocean, airfreight, intermodal movement, truck, and rail. Choices among these modes will be e explored considering such factors as transit time, packaging, risks, predictability, and cost.

Course title: OPERATIONS MANAGEMENT FOR TRANSPORTATION

CODE: TRA 4156

This course covers the skills necessary for a supervisory role in logistics. It includes roles and responsibilities in managing different types of operations and general managerial functions and skills. Topics include the design and management of production operations, productivity, strategy, capacity planning, location, layout, resource management, just-in-time systems, materials requirement planning and project management.

Course title: INTERNATIONAL BUSINESS LAW

CODE: BUL 3422

Effect of federal, state, and local law on business entities including ethical issues. The study of property rights, negotiable instruments, agency law and business entities. Subject matter applies to all business fields of study.

Course title: MOTOR TRANSPORTATION

CODE: TRA 4420

This is an introductory course in trucking operations and the movement of goods via highways and roadways. Students will learn US department of transportation requirements, documents for shipping, vehicle and shipment tracking, scheduling, management of human resources and equipment, just-in-time implications, and integration with other transportation modes. Hazardous materials shipments and security issues will be discussed.

Course title: MARINE CARGO OPERATIONS

CODE: TRA 4434

This course is an introduction to the objectives and problems with break-bulk cargo handling during loading, discharging, and in-transit carriage. It presents the role of the ship in integrated transportation systems, the methods of cargo loss prevention, and the maximum cargo efficiency with relation to space, cargo gear, crew, and labor costs.

Course title: PORT & TERMINAL OPERATION MANAGEMENT

CODE: TRA 4435

This course provides an overview of the history, growth, organization, and operation of major ports and transportation terminals, including logistics processes such as ondock rail, strategic and tactical planning, harbor drayage, terminal gate protocols, equipment and cargo management, and integration of marine port and terminal operations with other modes of transportation. It introduces the functions of the port divided along business lines, different types of marine terminals, and the dayto-day operational, financial, and labor issues of ports and terminals.

Course title: GLOBALIZATION AND TRADEABLE CLUSTER

CODE: FIN 4633

Students will be introduced to different aspects of globalization, including globalization trade, global strategy, and the understanding of clusters and how these clusters affect the dynamics of globalization form the national, regional and business perspectives.

Course title: AVIATION LOGISTICS MANAGEMENT

CODE: AVM 4133

This course is a study of system theory and its relationship to aviation/aerospace systems management. The course provides an opportunity to examine ways to optimize the physical flow of goods and materials within a firm from acquisition through production, and movement through channels of distribution. The course focuses on applying logistics theory to aviation management problems in materials handling, managing inventory, planning capacities, and locating distribution centers. Case studies with aviation/aerospace applications using computer models are included. Specific topics related to system design and support, including maintainability, availability, quality control, customer support and product improvement are covered

AS Business Administration
BS Business Administration in Management
BS Business Administration in International Business
BS Business Administration in International Marketing
BS Business Administration in Supply Chain Management and International Trade

Full Time (per course) $ 650 USD
Semester (15 credits) $ 3,250 USD
Total Tuition Associate (60 credits) $13,000 USD
Total Tuition Bachelor (120 credits) $26,000 USD

Cesar Vallejo College reserves the right to make any changes in tuition, fees, curriculum or any phase of its program where it is the opinion of the administration that the students of Cesar Vallejo College will be benefited. Financial changes will only apply to incoming new students. Students will be informed of all changes.

Get started today

Start your application or request more info.

Email me info

Program information:

Skills:

Kick-start your future today!

Related Programs

AS Business Administration in Management

BS BA in International Business

BS BA in International Marketing

BS BA in Supply Chain Management and International Trade

“ The diversity of modules really broadened my thinking. The actual projects and assignments we did during the course taught me a lot about marketing – not just in theory, but also in practice”

Marina Gálvez

BS Business Administration in Management