BS BA in International Marketing

BS BA in International Marketing

The main objective of the Bachelor of Business Administration in International Marketing program is to educate students to become successful and strategic international marketing professionals capable of understanding and managing the demands of today’s global business environment. Our curriculum is designed to bring the student to the real world of marketing: frame it in its relevant environment and fundamental aspects, in order to develop the student’s capacity to generate business ideas and solutions to identify and satisfy consumer needs in a global context.

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“ The diversity of modules really broadened my thinking. The actual projects and assignments we did during the course taught me a lot about marketing – not just in theory, but also in practice”

Marina Gálvez

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